Spectrum Grand Opening

CONCEPTION | DESIGN

Spectrum asked us to create fun interactive ideas for their Grand Opening of stores across the US. The concept I came up with was a ‘Block Party’ idea where a 10’ x 20’ walled tent would sit in the parking lot and welcome all their new ‘neighbors’ to the store. To drive customers into the store, a graphic paper cupcake stand would invite people to “Grab one, get one” which could be exchanged in the store for a real cupcake. Inside the store there would be a party atmosphere with balloons, music and birthday cupcakes.

Due to the pandemic their Grand Openings were postponed.