Lego Masters Mobile Tour

CONCEPTION | DESIGN | PRODUCTION

FOX asked Roadwerx to create a Mobile Tour to promote the new Lego Masters show that would engage Lego and non-Lego lovers alike. Our team created a life-size Lego living room complete with bookshelves, fireplace and two armchairs for a photo-op. In addition, I designed a “Let the Wheel Decide” game to engage fans to become a Lego Master. This game featured a large wheel that a Brand Ambassador would spin to reveal what you had to build your best version of in 5 minutes. I created Brand Ambassador t-shirts, a QR code (appearing to be built out of Legos), and assisted in building Lego models of FOX shows they wanted to promote.