Trick Out Your Treats

CONCEPTION | DESIGN

Trick Out Your Treats was a proposed program for Halloween across multiple retail stores for MARS candy. In each store’s seasonal section a doorbell standee would invite customers to ‘ring if you dare’ to get a MARS candy sample. Also suggested was a coffin photo opportunity with the program name prop. Meanwhile at the cart Event Specialists would offer suggestions to ‘Trick Out Your Treats’ by adding MARS to your popcorn, brownies or ice cream.